Hansol CI
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Word Mark
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Word mark is a visualization of the corporate image that is an important factor in establishing the identity of the system. The new word mark consists of two rectangular shapes and the English letters 'Hansol' which collectively indicate the company's goal of becoming a pioneering company through diversification and globalization. The rectangle represents the basic attitude of Hansol that connects humans and nature – blue represents the sky and the future while green represents the earth, nature and the present. This signifies Hansol's commitment to serve as a bridge betweens the imperfect earth, nature and the present to the ideal sky, mankind and the future.
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Logo type
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Along with the word mark, the logo type is also a visualized symbol of the corporate image and a core element of the CI. As with a personal seal, it is used with the corporate word mark as a representation of a company's reliability, trust and responsibility. The logo is designed to highlight the friendly image of Hansol in harmony with the word mark and has both English and Korean versions.
In order to differentiate the logo from the word mark, a light type of mid-gothic font in Korean was used rather than the heavy type. As the logo is the symbol of reliability and the CI, an accurate representation is of the utmost importance and care should be taken when recreating the logo in order to prevent visual altera-tions. For the English logo, the Helvetica neue light font was used in contrast to the heavy type font used for the word mark in order to make it stand out.
Integrated Brand
A company committed to producing customer values by creating a space in which everyone feels happy 'lasola' is Hansol Home Deco's integrated brand of interior design materials pursuing the high standard and high design in space.
lasola is a customer-friendly interior design materials brand of Hansol Home Deco that will unfold stories in the space with its customers.
This brand will serve as a new driving force for Hansol Home Deco to expand its expertise into our customers' lifestyles to make their space happier beyond its existing business area of flooring, walls, and doors.
lasola will present the direction for space of this age with its outstanding products and new products it develops. Also, it will fulfill its vision to keep the environment we reside in healthy and rich.
For this, Lasola will share the value of High Standard and High Design pursued by Hansol Home Deco with customers through various brand experiences and create new values of space that lead this age.